{"version":"1.0","provider_name":"Portal Tela (STAGING)","provider_url":"http:\/\/18.210.195.80","author_name":"Telinha","author_url":"http:\/\/18.210.195.80\/por\/438220146359\/","title":"Chatbots no drive-thru s\u00e3o apenas o come\u00e7o","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FVsqvrvwMV\"><a href=\"http:\/\/18.210.195.80\/cotidiano\/tecnologia\/2026\/05\/17\/chatbots-no-drive-thru-sao-apenas-o-comeco\/\">Chatbots no drive-thru s\u00e3o apenas o come\u00e7o<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"http:\/\/18.210.195.80\/cotidiano\/tecnologia\/2026\/05\/17\/chatbots-no-drive-thru-sao-apenas-o-comeco\/embed\/#?secret=FVsqvrvwMV\" width=\"600\" height=\"338\" title=\"&#8220;Chatbots no drive-thru s\u00e3o apenas o come\u00e7o&#8221; &#8212; Portal Tela (STAGING)\" data-secret=\"FVsqvrvwMV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=http:\/\/18.210.195.80\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"http:\/\/18.210.195.80\/s.7ew10tin\/2026\/05\/mcdonalds.jpg","thumbnail_width":2400,"thumbnail_height":2424,"description":"A evolu\u00e7\u00e3o dos drive-thru com IA come\u00e7ou em 2021, quando o McDonald\u2019s testou atendimento por chatbot em Chicago, ap\u00f3s adquirir a startup Apprente e trabalhar com a IBM. Em 2022, Checkers e Rally\u2019s expandiram o uso com Presto; em 2023, Wendy\u2019s lan\u00e7ou o FreshAI com treinamento espec\u00edfico de g\u00edrias da franquia, e Taco Bell avaliou expans\u00e3o para centenas de unidades at\u00e9 o fim de 2024. Pesquisas de janeiro de 2025 mostram resist\u00eancia dos consumidores: 55% preferem atendimento humano, 21% n\u00e3o t\u00eam prefer\u00eancia e 4% optam por IA; alguns frigor\u00edferos e redes j\u00e1 desativaram parcerias por insatisfa\u00e7\u00e3o. Quest\u00f5es de credibilidade aparecem: a SEC processou a Presto por informa\u00e7\u00f5es enganosas sobre a capacidade da IA; houve casos de interven\u00e7\u00e3o humana em ordens processadas pela IA no exterior. Olhando adiante, redes estudam usos al\u00e9m do drive-thru \u2014 desde card\u00e1pios din\u00e2micos e previs\u00f5es de falhas de equipamentos at\u00e9 assistentes internos para funcion\u00e1rios, com empresas explorando tamb\u00e9m estrat\u00e9gias de melhoria de opera\u00e7\u00f5es e experi\u00eancia do cliente."}