{"id":103718,"date":"2026-02-19T11:06:25","date_gmt":"2026-02-19T14:06:25","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/02\/19\/google-e-dona-da-shopee-criam-ferramentas-de-ia-para-e-commerce-e-jogos\/"},"modified":"2026-02-19T11:06:25","modified_gmt":"2026-02-19T14:06:25","slug":"google-e-dona-da-shopee-criam-ferramentas-de-ia-para-e-commerce-e-jogos","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/negocios\/2026\/02\/19\/google-e-dona-da-shopee-criam-ferramentas-de-ia-para-e-commerce-e-jogos\/","title":{"rendered":"Google e dona da Shopee criam ferramentas de IA para e-commerce e jogos"},"content":{"rendered":"<p>A Alphabet e Sea anunciaram nesta quinta-feira (19) uma parceria para desenvolver ferramentas de IA voltadas ao com\u00e9rcio eletr\u00f4nico e aos jogos da Sea, com foco no prot\u00f3tipo de compras com agente de IA na Shopee. O acordo visa explorar novas possibilidades de IA aplicada a compras digitais.<\/p>\n<p>As empresas v\u00e3o trabalhar na constru\u00e7\u00e3o de um prot\u00f3tipo de compras com agente de IA na Shopee, plataforma de e-commerce do Sea. A iniciativa busca ampliar a funcionalidade da IA para facilitar decis\u00f5es de compra e navega\u00e7\u00e3o na loja online.<\/p>\n<p>A parceria aparece como parte de um esfor\u00e7o maior para monetizar modelos de IA, ampliando usos que v\u00e3o al\u00e9m de responder perguntas, incluindo gest\u00e3o de fluxos de trabalho e integra\u00e7\u00e3o com aplica\u00e7\u00f5es de varejo.<\/p>\n<h3>Parcerias e Contexto do Mercado<\/h3>\n<p>A Shopee domina o Sudeste Asi\u00e1tico, com participa\u00e7\u00e3o de mercado de cerca de 52% em 2024, segundo a Momentum Works. A Alibaba, concorrente regional com a Lazada, j\u00e1 lan\u00e7ou um modelo de IA voltado para a \u201cera da IA com agente\u201d.<\/p>\n<p>A Garena, unidade de jogos da Sea, e o Google devem usar solu\u00e7\u00f5es de IA para impulsionar a produtividade no desenvolvimento de videogames. A parceria segue uma alian\u00e7a entre Shopee e YouTube, anunciada em 2024, no mercado regional.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Alphabet (Google) e Sea anunciaram parceria para desenvolver ferramentas de IA para com\u00e9rcio eletr\u00f4nico e jogos, incluindo um prot\u00f3tipo de compras com agente de IA na Shopee.<\/li>\n<li>As empresas v\u00e3o explorar a constru\u00e7\u00e3o desse prot\u00f3tipo de compras com agente de IA na plataforma Shopee, visando ampliar usos da IA al\u00e9m de responder a perguntas.<\/li>\n<li>Al\u00e9m disso, usar\u00e3o solu\u00e7\u00f5es de IA para transformar a produtividade no desenvolvimento de videogames da Sea (Garena).<\/li>\n<li>A nota menciona que a Alibaba, cuja Lazada concorre com a Shopee, lan\u00e7ou um modelo de IA na semana para a era da IA com agente.<\/li>\n<li>A Shopee det\u00e9m 52% do mercado no Sudeste Asi\u00e1tico em 2024, e a parceria acompanha a alian\u00e7a de 2024 entre Shopee e YouTube.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":103738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Alphabet e Sea anunciam parceria para IA em com\u00e9rcio eletr\u00f4nico e jogos, com prot\u00f3tipo de compras com agente de IA na Shopee","footnotes":""},"categories":[594,624],"tags":[3957,741,105,1975,189,861],"class_list":["post-103718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-negocios","tag-a-asia-horn-e-medio-oorte","tag-comercio","tag-inteligencia-artificial","tag-parcerias","tag-tecnologia","tag-tecnologia-e-inovacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google e dona da Shopee criam ferramentas de IA para e-commerce e jogos - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google e dona da Shopee criam ferramentas de IA para e-commerce e jogos\" \/>\n<meta property=\"og:description\" content=\"Alphabet (Google) e Sea anunciaram parceria para desenvolver ferramentas de IA para com\u00e9rcio eletr\u00f4nico e jogos, incluindo um prot\u00f3tipo de compras com agente de IA na Shopee. 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