{"id":106693,"date":"2026-02-20T17:29:44","date_gmt":"2026-02-20T20:29:44","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/02\/20\/sarah-bond-deixa-a-xbox\/"},"modified":"2026-02-20T17:29:44","modified_gmt":"2026-02-20T20:29:44","slug":"sarah-bond-deixa-a-xbox","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/cotidiano\/tecnologia\/2026\/02\/20\/sarah-bond-deixa-a-xbox\/","title":{"rendered":"Sarah Bond deixa a Xbox"},"content":{"rendered":"<p>Sarah Bond deixa a Xbox, ao lado do CEO da Microsoft Gaming, Phil Spencer. A dupla confirmou a sa\u00edda, anunciada na mesma mensagem aos funcion\u00e1rios. Asha Sharma assume como EVP e CEO de Gaming; Matt Booty passa a EVP e chief content officer. Bond atuar\u00e1 como Special Advisor para garantir a transi\u00e7\u00e3o.<\/p>\n<p>Bond ingressou na Microsoft em 2017 e chegou \u00e0 presid\u00eancia da Xbox em 2023. Em comunicado, Spencer elogia a parceria de Bond e destaca o papel dela na expans\u00e3o do Game Pass, no cloud gaming e no lan\u00e7amento de novas plataformas. Ela seguir\u00e1 no cargo por transi\u00e7\u00e3o planejada.<\/p>\n<p>A Microsoft est\u00e1 reestruturando a divis\u00e3o de jogos, with uma integra\u00e7\u00e3o maior entre Windows e Xbox para ampliar a atua\u00e7\u00e3o em dispositivos como o Xbox Ally. A gigante tamb\u00e9m enfrenta press\u00f5es sobre o neg\u00f3cio de Xbox, incluindo cortes e mudan\u00e7as em est\u00fadios.<\/p>\n<h3>Mudan\u00e7as na lideran\u00e7a<\/h3>\n<p>A organiza\u00e7\u00e3o cita mudan\u00e7as estrat\u00e9gicas para a evolu\u00e7\u00e3o da plataforma e do ecossistema de jogos. Sharma assume com foco em conduzir as equipes de dispositivos, experi\u00eancia de jogadores e criadores, estrat\u00e9gia e planejamento de neg\u00f3cios. Bond acompanhar\u00e1 a transi\u00e7\u00e3o como assessora especial.<\/p>\n<p>Spencer afirma que a sa\u00edda envolve um momento definidor para a Xbox e que Bond foi fundamental na defini\u00e7\u00e3o da estrat\u00e9gia, na expans\u00e3o do Game Pass e no suporte a novos hardwares. Agradecimentos foram feitos \u00e0s trajet\u00f3rias delas na empresa.<\/p>\n<p>A nota interna publicada por Bond indica o desejo de iniciar um \u201cnovo cap\u00edtulo\u201d pessoal e profissional. Ela refor\u00e7a a constru\u00e7\u00e3o de uma plataforma de jogos mais aberta e a expans\u00e3o de jogos em nuvem para v\u00e1rias plataformas. Bond destaca o compromisso com jogadores, desenvolvedores e marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>A presidente e COO da Xbox, Sarah Bond, est\u00e1 deixando a organiza\u00e7\u00e3o, assim como o CEO de Microsoft Gaming, Phil Spencer.<\/li>\n<li>Asha Sharma passa a EVP e CEO de Gaming; Matt Booty \u00e9 promovido a EVP e chief content officer.<\/li>\n<li>Bond continuar\u00e1 como Special Advisor de Asha para ajudar na transi\u00e7\u00e3o e manter o foco no sucesso da organiza\u00e7\u00e3o.<\/li>\n<li>A Microsoft est\u00e1 promovendo mudan\u00e7as na estrat\u00e9gia da Xbox, incluindo a aproxima\u00e7\u00e3o entre Windows e Xbox e o foco em dispositivos como o Xbox Ally.<\/li>\n<li>A empresa enfrenta press\u00f5es no neg\u00f3cio do Xbox, com demiss\u00f5es, ajustes em est\u00fadios e reestrutura\u00e7\u00f5es.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":106697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Sarah Bond deixa a Xbox; Microsoft anuncia mudan\u00e7as de lideran\u00e7a com Asha Sharma como CEO de Gaming e Phil Spencer tamb\u00e9m sai","footnotes":""},"categories":[624,16],"tags":[1681,1414,103,1538,85,189],"class_list":["post-106693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","category-tecnologia","tag-cloud-esport","tag-esports","tag-games","tag-informacao","tag-inovacao","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sarah Bond deixa a Xbox - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarah Bond deixa a Xbox\" \/>\n<meta property=\"og:description\" content=\"A presidente e COO da Xbox, Sarah Bond, est\u00e1 deixando a organiza\u00e7\u00e3o, assim como o CEO de Microsoft Gaming, Phil Spencer. Asha Sharma passa a EVP e CEO de Gaming; Matt Booty \u00e9 promovido a EVP e chief content officer. Bond continuar\u00e1 como Special Advisor de Asha para ajudar na transi\u00e7\u00e3o e manter o foco no sucesso da organiza\u00e7\u00e3o. A Microsoft est\u00e1 promovendo mudan\u00e7as na estrat\u00e9gia da Xbox, incluindo a aproxima\u00e7\u00e3o entre Windows e Xbox e o foco em dispositivos como o Xbox Ally. 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