{"id":31356,"date":"2025-02-13T06:02:15","date_gmt":"2025-02-13T09:02:15","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/02\/13\/shein-foca-no-marketplace-no-brasil-e-enfrenta-desafios-com-a-taxa-das-blusinhas\/"},"modified":"2025-02-13T06:02:15","modified_gmt":"2025-02-13T09:02:15","slug":"shein-foca-no-marketplace-no-brasil-e-enfrenta-desafios-com-a-taxa-das-blusinhas","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/economia\/2025\/02\/13\/shein-foca-no-marketplace-no-brasil-e-enfrenta-desafios-com-a-taxa-das-blusinhas\/","title":{"rendered":"Shein foca no marketplace no Brasil e enfrenta desafios com a &#8216;taxa das blusinhas&#8217;"},"content":{"rendered":"<p>A Shein, varejista chinesa de fast fashion, busca fortalecer seu marketplace no Brasil em meio \u00e0 desacelera\u00e7\u00e3o das vendas internacionais, impactadas pela <strong>\u201ctaxa das blusinhas\u201d<\/strong>, que imp\u00f5e um imposto de 20% sobre compras internacionais de at\u00e9 <strong>US$ 50<\/strong>. A empresa projeta que <strong>85%<\/strong> de suas vendas no Brasil ser\u00e3o provenientes do mercado nacional at\u00e9 o final de <strong>2026<\/strong>, com <strong>30 mil<\/strong> vendedores e <strong>50 milh\u00f5es<\/strong> de consumidores na plataforma. O CEO da Shein no Brasil, <strong>Felipe Feistler<\/strong>, destacou que o pa\u00eds foi o primeiro a receber o marketplace da marca, que j\u00e1 gerou mais de <strong>50 mil<\/strong> empregos diretos e indiretos.<\/p>\n<p>Desde a ado\u00e7\u00e3o do modelo de marketplace em <strong>2023<\/strong>, <strong>60%<\/strong> do faturamento da Shein no Brasil prov\u00e9m de produtos de terceiros. A meta \u00e9 expandir para <strong>40 mil a 50 mil<\/strong> vendedores at\u00e9 o final do ano, com opera\u00e7\u00f5es em cinco novos estados. A empresa enfrenta desafios para replicar seu modelo de manufatura chin\u00eas, mantendo o n\u00famero de f\u00e1bricas locais estagnado em cerca de <strong>300<\/strong>. Feistler afirmou que a flexibilidade da ind\u00fastria nacional \u00e9 limitada, o que dificulta a produ\u00e7\u00e3o r\u00e1pida e sob demanda.<\/p>\n<p>A Shein j\u00e1 investiu mais de <strong>R$ 300 milh\u00f5es<\/strong> no Brasil e planeja criar <strong>100 mil<\/strong> empregos at\u00e9 <strong>2026<\/strong>. A empresa tamb\u00e9m busca parcerias com <strong>2 mil<\/strong> f\u00e1bricas locais, embora a parceria com a <strong>Coteminas<\/strong> esteja em espera devido a quest\u00f5es financeiras. Apesar das dificuldades, a Shein mant\u00e9m a meta de aumentar a produ\u00e7\u00e3o local, com <strong>40%<\/strong> dos produtos vendidos atualmente vindo da China ou de fabricantes locais.<\/p>\n<p>A taxa\u00e7\u00e3o de importa\u00e7\u00f5es, segundo Feistler, impactou o custo dos produtos importados em cerca de <strong>22%<\/strong>, reduzindo o acesso a itens que n\u00e3o est\u00e3o dispon\u00edveis no mercado local. No entanto, essa situa\u00e7\u00e3o pode ter impulsionado o crescimento do marketplace, com consumidores migrando para vendedores brasileiros. A Shein continua a investir em sua presen\u00e7a no Brasil, buscando adaptar-se \u00e0s particularidades do mercado local e expandir sua opera\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Shein, varejista chinesa de fast fashion, busca fortalecer seu marketplace no Brasil em meio \u00e0 desacelera\u00e7\u00e3o das vendas internacionais, impactadas pela \u201ctaxa das blusinhas\u201d, que imp\u00f5e um imposto de 20% sobre compras internacionais de at\u00e9 US$ 50. A empresa projeta que 85% de suas vendas no Brasil ser\u00e3o provenientes do mercado nacional at\u00e9 o [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- A Shein enfrenta desafios no Brasil devido \u00e0 \"taxa das blusinhas\", que imp\u00f5e 20% de imposto sobre compras internacionais de at\u00e9 US$ 50. \n- A empresa revelou que 60% de seu faturamento no Brasil vem de vendas de terceiros, com a meta de aumentar para at\u00e9 50 mil vendedores.\n- A Shein planeja expandir suas opera\u00e7\u00f5es para cinco novos estados e diversificar seu portf\u00f3lio, incluindo livros e alimentos.\n- Apesar das dificuldades na produ\u00e7\u00e3o local, a meta \u00e9 que 85% das vendas sejam de produtos nacionais at\u00e9 2026.\n- A taxa\u00e7\u00e3o pode ter impulsionado o marketplace, com consumidores migrando de compras internacionais para vendedores locais.","footnotes":""},"categories":[41,1],"tags":[100],"class_list":["post-31356","post","type-post","status-publish","format-standard","hentry","category-economia","category-noticias","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shein foca no marketplace no Brasil e enfrenta desafios com a &#039;taxa das blusinhas&#039; - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shein foca no marketplace no Brasil e enfrenta desafios com a &#039;taxa das blusinhas&#039;\" \/>\n<meta property=\"og:description\" content=\"A Shein, varejista chinesa de fast fashion, busca fortalecer seu marketplace no Brasil em meio \u00e0 desacelera\u00e7\u00e3o das vendas internacionais, impactadas pela \u201ctaxa das blusinhas\u201d, que imp\u00f5e um imposto de 20% sobre compras internacionais de at\u00e9 US$ 50. 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