{"id":33355,"date":"2025-01-31T14:03:12","date_gmt":"2025-01-31T17:03:12","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/"},"modified":"2025-01-31T14:03:12","modified_gmt":"2025-01-31T17:03:12","slug":"planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/","title":{"rendered":"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news"},"content":{"rendered":"

O Pal\u00e1cio do Planalto decidiu adiar a campanha publicit\u00e1ria que tinha como objetivo combater as fake news<\/strong> sobre a taxa\u00e7\u00e3o do Pix. A campanha, que contaria com um or\u00e7amento de R$ 50 milh\u00f5es<\/strong>, estava programada para ser veiculada na TV, r\u00e1dio e redes sociais, mas foi suspensa ap\u00f3s o recuo da Receita Federal em rela\u00e7\u00e3o \u00e0 fiscaliza\u00e7\u00e3o de transa\u00e7\u00f5es acima de R$ 5 mil<\/strong>. O slogan da campanha seria \u201cPix: Seguro, Sigiloso e Sem Taxa<\/strong>\u201d, e a decis\u00e3o de adi\u00e1 foi tomada em meio a uma reavalia\u00e7\u00e3o do contexto pol\u00edtico.<\/p>\n

A reformula\u00e7\u00e3o da campanha se deu em resposta \u00e0 vers\u00e3o disseminada pelo deputado Nikolas Ferreira<\/strong> (PL-MG), que alegava que a fiscaliza\u00e7\u00e3o visava punir trabalhadores informais. As ag\u00eancias que atendem a Secretaria Especial de Comunica\u00e7\u00e3o Social (Secom) j\u00e1 haviam adaptado o material para focar nesse p\u00fablico, mas a campanha foi postergada. Fontes da Secom indicam que novas altera\u00e7\u00f5es foram solicitadas, mas h\u00e1 preocupa\u00e7\u00f5es de que a campanha possa reavivar a pol\u00eamica, uma vez que o tema perdeu destaque na m\u00eddia.<\/p>\n

Al\u00e9m da quest\u00e3o do Pix, a Secom enfrenta um cen\u00e1rio desafiador, com a pesquisa da Quaest<\/strong> revelando que a desaprova\u00e7\u00e3o ao governo de Lula<\/strong> atingiu 49%<\/strong>, superando a aprova\u00e7\u00e3o de 47%<\/strong>. Essa mudan\u00e7a de percep\u00e7\u00e3o, especialmente entre os nordestinos e os mais pobres, que tradicionalmente apoiavam o governo, impactou o planejamento da comunica\u00e7\u00e3o. Em resposta, a Secom organizou uma conversa do presidente com jornalistas e planeja uma s\u00e9rie de viagens de Lula pelo Brasil nas pr\u00f3ximas semanas.<\/p>\n

A decis\u00e3o de adiar a campanha reflete a necessidade do governo de lidar com a crise de imagem e a desinforma\u00e7\u00e3o, ao mesmo tempo em que busca reconquistar a confian\u00e7a dos cidad\u00e3os. O momento de veicula\u00e7\u00e3o da campanha ser\u00e1 avaliado conforme o notici\u00e1rio e o contexto pol\u00edtico, com a expectativa de que as pe\u00e7as possam ser publicadas \u201cem um momento certo<\/strong>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Pal\u00e1cio do Planalto decidiu adiar a campanha publicit\u00e1ria que tinha como objetivo combater as fake news sobre a taxa\u00e7\u00e3o do Pix. A campanha, que contaria com um or\u00e7amento de R$ 50 milh\u00f5es, estava programada para ser veiculada na TV, r\u00e1dio e redes sociais, mas foi suspensa ap\u00f3s o recuo da Receita Federal em rela\u00e7\u00e3o […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- O governo Lula adiou campanha de R$ 50 milh\u00f5es contra fake news sobre o Pix.\n- A Receita Federal recuou em fiscaliza\u00e7\u00e3o, mas campanha ainda n\u00e3o tem nova data.\n- Reformula\u00e7\u00f5es foram necess\u00e1rias para abordar cr\u00edticas \u00e0 puni\u00e7\u00e3o de informais.\n- Pesquisa revelou que desaprova\u00e7\u00e3o ao governo superou aprova\u00e7\u00e3o pela primeira vez.\n- A Secom avalia que a campanha perdeu o timing e pode reavivar pol\u00eamica.","footnotes":""},"categories":[1,33],"tags":[100],"class_list":["post-33355","post","type-post","status-publish","format-standard","hentry","category-noticias","category-politica","tag-noticia"],"yoast_head":"\nPlanalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news\" \/>\n<meta property=\"og:description\" content=\"O Pal\u00e1cio do Planalto decidiu adiar a campanha publicit\u00e1ria que tinha como objetivo combater as fake news sobre a taxa\u00e7\u00e3o do Pix. A campanha, que contaria com um or\u00e7amento de R$ 50 milh\u00f5es, estava programada para ser veiculada na TV, r\u00e1dio e redes sociais, mas foi suspensa ap\u00f3s o recuo da Receita Federal em rela\u00e7\u00e3o […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T17:03:12+00:00\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news\",\"datePublished\":\"2025-01-31T17:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/\"},\"wordCount\":356,\"publisher\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"},\"keywords\":[\"Not\u00edcias\"],\"articleSection\":[\"Not\u00edcias\",\"Pol\u00edtica\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"http:\/\/18.210.195.80\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/\",\"url\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/\",\"name\":\"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news - Portal Tela (STAGING)\",\"isPartOf\":{\"@id\":\"https:\/\/staging.portaltela.com\/#website\"},\"datePublished\":\"2025-01-31T17:03:12+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.portaltela.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.portaltela.com\/#website\",\"url\":\"https:\/\/staging.portaltela.com\/\",\"name\":\"Portal Tela (STAGING)\",\"description\":\"As not\u00edcias mais relevantes do momento na sua Tela, para voc\u00ea.\",\"publisher\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.portaltela.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/staging.portaltela.com\/#organization\",\"name\":\"Portal Tela\",\"alternateName\":\"Tela\",\"url\":\"https:\/\/staging.portaltela.com\/\",\"logo\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#local-main-organization-logo\"},\"image\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\",\"name\":\"Telinha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"caption\":\"Telinha\"},\"url\":\"http:\/\/18.210.195.80\/por\/438220146359\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Portal Tela\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news - Portal Tela (STAGING)","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news","og_description":"O Pal\u00e1cio do Planalto decidiu adiar a campanha publicit\u00e1ria que tinha como objetivo combater as fake news sobre a taxa\u00e7\u00e3o do Pix. A campanha, que contaria com um or\u00e7amento de R$ 50 milh\u00f5es, estava programada para ser veiculada na TV, r\u00e1dio e redes sociais, mas foi suspensa ap\u00f3s o recuo da Receita Federal em rela\u00e7\u00e3o […]","og_url":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/","og_site_name":"Portal Tela (STAGING)","article_published_time":"2025-01-31T17:03:12+00:00","author":"Telinha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Telinha","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#article","isPartOf":{"@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/"},"author":{"name":"Telinha","@id":"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d"},"headline":"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news","datePublished":"2025-01-31T17:03:12+00:00","mainEntityOfPage":{"@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/"},"wordCount":356,"publisher":{"@id":"https:\/\/staging.portaltela.com\/#organization"},"keywords":["Not\u00edcias"],"articleSection":["Not\u00edcias","Pol\u00edtica"],"inLanguage":"pt-BR","copyrightYear":"2025","copyrightHolder":{"@id":"http:\/\/18.210.195.80\/#organization"}},{"@type":"WebPage","@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/","url":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/","name":"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news - Portal Tela (STAGING)","isPartOf":{"@id":"https:\/\/staging.portaltela.com\/#website"},"datePublished":"2025-01-31T17:03:12+00:00","breadcrumb":{"@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.portaltela.com\/"},{"@type":"ListItem","position":2,"name":"Planalto adia campanha de R$ 50 milh\u00f5es para defender o Pix das fake news"}]},{"@type":"WebSite","@id":"https:\/\/staging.portaltela.com\/#website","url":"https:\/\/staging.portaltela.com\/","name":"Portal Tela (STAGING)","description":"As not\u00edcias mais relevantes do momento na sua Tela, para voc\u00ea.","publisher":{"@id":"https:\/\/staging.portaltela.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.portaltela.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":["Organization","Place"],"@id":"https:\/\/staging.portaltela.com\/#organization","name":"Portal Tela","alternateName":"Tela","url":"https:\/\/staging.portaltela.com\/","logo":{"@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#local-main-organization-logo"},"image":{"@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d","name":"Telinha","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","caption":"Telinha"},"url":"http:\/\/18.210.195.80\/por\/438220146359\/"},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"http:\/\/18.210.195.80\/noticias\/politica\/2025\/01\/31\/planalto-adia-campanha-de-rdollar-50-milhoes-para-defender-o-pix-das-fake-news\/#local-main-organization-logo","url":"","contentUrl":"","caption":"Portal Tela"}]}},"_links":{"self":[{"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/posts\/33355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/comments?post=33355"}],"version-history":[{"count":0,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/posts\/33355\/revisions"}],"wp:attachment":[{"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/media?parent=33355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/categories?post=33355"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/tags?post=33355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}