{"id":35454,"date":"2025-03-17T05:01:55","date_gmt":"2025-03-17T08:01:55","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/03\/17\/ifood-destaca-desafio-das-agencias-em-entender-o-novo-consumidor-nas-redes-sociais\/"},"modified":"2025-03-17T05:01:55","modified_gmt":"2025-03-17T08:01:55","slug":"ifood-destaca-desafio-das-agencias-em-entender-o-novo-consumidor-nas-redes-sociais","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/economia\/2025\/03\/17\/ifood-destaca-desafio-das-agencias-em-entender-o-novo-consumidor-nas-redes-sociais\/","title":{"rendered":"iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais"},"content":{"rendered":"<p>Atualmente, um dos principais desafios na colabora\u00e7\u00e3o com ag\u00eancias de publicidade \u00e9 assegurar que elas tenham um entendimento profundo do neg\u00f3cio, equivalente ao do cliente. Essa afirma\u00e7\u00e3o \u00e9 de <strong>Ana Gabriela Lopes<\/strong>, diretora de marketing do <strong>iFood<\/strong>, um aplicativo que movimenta <strong>R$ 6 bilh\u00f5es<\/strong> por m\u00eas, resultantes de mais de <strong>96 milh\u00f5es de pedidos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atualmente, um dos principais desafios na colabora\u00e7\u00e3o com ag\u00eancias de publicidade \u00e9 assegurar que elas tenham um entendimento profundo do neg\u00f3cio, equivalente ao do cliente. Essa afirma\u00e7\u00e3o \u00e9 de Ana Gabriela Lopes, diretora de marketing do iFood, um aplicativo que movimenta R$ 6 bilh\u00f5es por m\u00eas, resultantes de mais de 96 milh\u00f5es de pedidos.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- Ana Gabriela Lopes, diretora de marketing do iFood, aponta desafio com ag\u00eancias.\n- iFood movimenta R$ 6 bilh\u00f5es mensalmente, refletindo sua relev\u00e2ncia no mercado.\n- A compreens\u00e3o do neg\u00f3cio pelo cliente \u00e9 crucial para campanhas eficazes.\n- A empresa possui uma base de mais de 96 milh\u00f5es de pedidos, evidenciando seu sucesso.\n- O foco em comunica\u00e7\u00e3o clara pode impactar positivamente as estrat\u00e9gias de marketing.","footnotes":""},"categories":[41,1],"tags":[100],"class_list":["post-35454","post","type-post","status-publish","format-standard","hentry","category-economia","category-noticias","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais\" \/>\n<meta property=\"og:description\" content=\"Atualmente, um dos principais desafios na colabora\u00e7\u00e3o com ag\u00eancias de publicidade \u00e9 assegurar que elas tenham um entendimento profundo do neg\u00f3cio, equivalente ao do cliente. Essa afirma\u00e7\u00e3o \u00e9 de Ana Gabriela Lopes, diretora de marketing do iFood, um aplicativo que movimenta R$ 6 bilh\u00f5es por m\u00eas, resultantes de mais de 96 milh\u00f5es de pedidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T08:01:55+00:00\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais\",\"datePublished\":\"2025-03-17T08:01:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/\"},\"wordCount\":71,\"publisher\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"},\"keywords\":[\"Not\u00edcias\"],\"articleSection\":[\"Economia\",\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"http:\/\/18.210.195.80\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/\",\"url\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/\",\"name\":\"iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais - Portal Tela (STAGING)\",\"isPartOf\":{\"@id\":\"https:\/\/staging.portaltela.com\/#website\"},\"datePublished\":\"2025-03-17T08:01:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.portaltela.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BNDES libera R$ 1 bilh\u00e3o para 11 usinas solares em Minas Gerais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.portaltela.com\/#website\",\"url\":\"https:\/\/staging.portaltela.com\/\",\"name\":\"Portal Tela (STAGING)\",\"description\":\"As not\u00edcias mais relevantes do momento na sua Tela, para voc\u00ea.\",\"publisher\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.portaltela.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/staging.portaltela.com\/#organization\",\"name\":\"Portal Tela\",\"alternateName\":\"Tela\",\"url\":\"https:\/\/staging.portaltela.com\/\",\"logo\":{\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#local-main-organization-logo\"},\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\",\"name\":\"Telinha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g\",\"caption\":\"Telinha\"},\"url\":\"http:\/\/18.210.195.80\/por\/438220146359\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Portal Tela\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais - Portal Tela (STAGING)","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais","og_description":"Atualmente, um dos principais desafios na colabora\u00e7\u00e3o com ag\u00eancias de publicidade \u00e9 assegurar que elas tenham um entendimento profundo do neg\u00f3cio, equivalente ao do cliente. Essa afirma\u00e7\u00e3o \u00e9 de Ana Gabriela Lopes, diretora de marketing do iFood, um aplicativo que movimenta R$ 6 bilh\u00f5es por m\u00eas, resultantes de mais de 96 milh\u00f5es de pedidos.","og_url":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/","og_site_name":"Portal Tela (STAGING)","article_published_time":"2025-03-17T08:01:55+00:00","author":"Telinha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Telinha"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#article","isPartOf":{"@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/"},"author":{"name":"Telinha","@id":"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d"},"headline":"iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais","datePublished":"2025-03-17T08:01:55+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/"},"wordCount":71,"publisher":{"@id":"https:\/\/staging.portaltela.com\/#organization"},"keywords":["Not\u00edcias"],"articleSection":["Economia","Not\u00edcias"],"inLanguage":"pt-BR","copyrightYear":"2025","copyrightHolder":{"@id":"http:\/\/18.210.195.80\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/","url":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/","name":"iFood destaca desafio das ag\u00eancias em entender o novo consumidor nas redes sociais - Portal Tela (STAGING)","isPartOf":{"@id":"https:\/\/staging.portaltela.com\/#website"},"datePublished":"2025-03-17T08:01:55+00:00","breadcrumb":{"@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.portaltela.com\/"},{"@type":"ListItem","position":2,"name":"BNDES libera R$ 1 bilh\u00e3o para 11 usinas solares em Minas Gerais"}]},{"@type":"WebSite","@id":"https:\/\/staging.portaltela.com\/#website","url":"https:\/\/staging.portaltela.com\/","name":"Portal Tela (STAGING)","description":"As not\u00edcias mais relevantes do momento na sua Tela, para voc\u00ea.","publisher":{"@id":"https:\/\/staging.portaltela.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.portaltela.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":["Organization","Place"],"@id":"https:\/\/staging.portaltela.com\/#organization","name":"Portal Tela","alternateName":"Tela","url":"https:\/\/staging.portaltela.com\/","logo":{"@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#local-main-organization-logo"},"image":{"@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#local-main-organization-logo"},"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d","name":"Telinha","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4ba3b1e2fe57d2d502b017cfc594704e315e46d7e9d6c2779c4dc57c4d9d143?s=96&d=mm&r=g","caption":"Telinha"},"url":"http:\/\/18.210.195.80\/por\/438220146359\/"},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/staging.portaltela.com\/noticias\/2025\/07\/28\/bndes-libera-r-1-bilhao-para-financiar-11-usinas-solares-em-minas-gerais\/#local-main-organization-logo","url":"","contentUrl":"","caption":"Portal Tela"}]}},"_links":{"self":[{"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/posts\/35454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/comments?post=35454"}],"version-history":[{"count":0,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/posts\/35454\/revisions"}],"wp:attachment":[{"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/media?parent=35454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/categories?post=35454"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/18.210.195.80\/api\/wp\/v2\/tags?post=35454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}