{"id":389356,"date":"2026-02-26T08:00:39","date_gmt":"2026-02-26T11:00:39","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/02\/26\/guardian-se-une-a-coalizao-de-midia-para-proteger-jornalismo-original-da-ia\/"},"modified":"2026-02-26T08:00:39","modified_gmt":"2026-02-26T11:00:39","slug":"guardian-se-une-a-coalizao-de-midia-para-proteger-jornalismo-original-da-ia","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/economia\/2026\/02\/26\/guardian-se-une-a-coalizao-de-midia-para-proteger-jornalismo-original-da-ia\/","title":{"rendered":"Guardian se une a coaliz\u00e3o de m\u00eddia para proteger jornalismo original da IA"},"content":{"rendered":"<p>A coalition of UK media companies, incluindo o Guardian, pediu que l\u00edderes do setor apoiem estruturas globais. O objetivo \u00e9 assegurar que empresas de IA paguem pelo jornalismo utilizado, fortalecendo a sustentabilidade da ind\u00fastria.<\/p>\n<p>O grupo, denominado Standards for Publisher Usage Rights Spur, re\u00fane Guardian, BBC, Financial Times, Sky News e Telegraph Media Group. A ideia \u00e9 estabelecer licen\u00e7as globais que permitam o acesso de IA a conte\u00fados jornal\u00edsticos de qualidade, com controle por parte dos editores.<\/p>\n<p>A iniciativa pede acordos que garantam pagamento justo quando o conte\u00fado for utilizado por sistemas de IA em produtos como chatbots. A carta aberta destaca o papel central do jornalismo e a necessidade de padr\u00f5es compartilhados.<\/p>\n<h3>Pontos-chave do Spur<\/h3>\n<p>Entre os signat\u00e1rios da carta est\u00e3o Tim Davie, diretor-geral da BBC; Anna Bateson, CEO do Guardian; David Rhodes, presidente executivo da Sky News; Anna Jones, CEO da Telegraph Media Group; e Jon Slade, CEO do FT. Eles argumentam que o modelo de neg\u00f3cios j\u00e1 foi impactado pela IA.<\/p>\n<p>Eles afirmam que t\u00edtulos originais t\u00eam sido usados como material de treinamento sem permiss\u00e3o ou pagamento, o que pode reduzir a sustentabilidade financeira do jornalismo. O grupo diz que \u00e9 poss\u00edvel criar sistemas que respeitem a reportagem original e promovam confian\u00e7a p\u00fablica.<\/p>\n<h3>Contexto e desdobramentos<\/h3>\n<p>A coaliz\u00e3o tamb\u00e9m visa desenvolver ferramentas t\u00e9cnicas para proteger propriedade intelectual, facilitar o uso transparente de conte\u00fado jornal\u00edstico e promover padr\u00f5es setoriais. O FT e o Guardian j\u00e1 firmaram acordos de licenciamento de conte\u00fado com a OpenAI.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Coaliz\u00e3o de ve\u00edculos brit\u00e2nicos, liderada pelo Guardian e incluindo BBC, Financial Times, Sky News e Telegraph Media Group, criou o Standards for Publisher Usage Rights (Spur).<\/li>\n<li>O objetivo \u00e9 estabelecer frameworks globais de licenciamento para que empresas de IA paguem pelo jornalismo utilizado e mantenham o controle sobre o conte\u00fado.<\/li>\n<li>Uma carta aberta, assinada pelos executivos das organiza\u00e7\u00f5es, afirma que a IA tem enfraquecido o modelo de neg\u00f3cios ao usar conte\u00fados sem permiss\u00e3o ou pagamento.<\/li>\n<li>A meta \u00e9 proteger o jornalismo original, manter a confian\u00e7a p\u00fablica e permitir que jornalismo e IA prosperem, com ferramentas t\u00e9cnicas para prote\u00e7\u00e3o de propriedade intelectual.<\/li>\n<li>O Financial Times e o Guardian j\u00e1 assinaram acordos de licenciamento de conte\u00fado com a OpenAI.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":389376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Guardian integra coaliz\u00e3o de m\u00eddia para buscar frameworks globais de licenciamento e pagamento por jornalismo original utilizado por IA","footnotes":""},"categories":[41,1955],"tags":[4617,2889,4387,3795,1699,3437],"class_list":["post-389356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-jornalismo","tag-a-imprensa","tag-licencas","tag-politica-publica","tag-politica_","tag-propriedade-intelectual","tag-regulamentacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guardian se une a coaliz\u00e3o de m\u00eddia para proteger jornalismo original da IA - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guardian se une a coaliz\u00e3o de m\u00eddia para proteger jornalismo original da IA\" \/>\n<meta property=\"og:description\" content=\"Coaliz\u00e3o de ve\u00edculos brit\u00e2nicos, liderada pelo Guardian e incluindo BBC, Financial Times, Sky News e Telegraph Media Group, criou o Standards for Publisher Usage Rights (Spur). 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