{"id":42836,"date":"2025-11-25T04:38:00","date_gmt":"2025-11-25T07:38:00","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/11\/25\/tumblr-encolhe-e-gasta-us-30-milhoes-ano-para-028-do-setor\/"},"modified":"2025-11-25T04:38:00","modified_gmt":"2025-11-25T07:38:00","slug":"tumblr-encolhe-e-gasta-us-30-milhoes-ano-para-028-do-setor","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/economia\/2025\/11\/25\/tumblr-encolhe-e-gasta-us-30-milhoes-ano-para-028-do-setor\/","title":{"rendered":"Tumblr encolhe e gasta US$ 30 milh\u00f5es\/ano para 0,28% do setor"},"content":{"rendered":"<p>O Tumblr, rede social criada em 2007, segue operando em 2025 com 135 milh\u00f5es de usu\u00e1rios ativos e 360 milh\u00f5es de visitantes \u00fanicos por m\u00eas. A plataforma registra 12,8 milh\u00f5es de posts di\u00e1rios, mas mant\u00e9m preju\u00edzo anual de US$ 30 milh\u00f5es e receita de US$ 97 mil por m\u00eas. A Automattic, dona da rede, admite que o neg\u00f3cio \u00e9 uma oportunidade perdida.<\/p>\n<p>Em 2025, o Tumblr estabilizou ap\u00f3s d\u00e9cadas de oscila\u00e7\u00f5es. O tr\u00e1fego mensal ainda \u00e9 expressivo, embora abaixo do auge de 2018, quando atingiu 521 milh\u00f5es de visitantes mensais. A base de usu\u00e1rios ativos permaneceu relevante, mas com apelo decrescente frente a rivais.<\/p>\n<p>O tamanho do Tumblr hoje representa cerca de 0,28% do mercado de redes sociais, segundo a BrandWell. Em compara\u00e7\u00e3o, gigantes como Facebook e Instagram somam participa\u00e7\u00e3o muito maior. O cen\u00e1rio reflete mudan\u00e7as de consumo, com feeds mais curtos e formatos diferentes de engajamento.<\/p>\n<h3>Contexto e perspectivas<\/h3>\n<p>Matt Mullenweg, CEO da Automattic, descreveu o desempenho como uma poderosa li\u00e7\u00e3o: houve uma oportunidade perdida ao longo dos anos. A empresa busca manter a relev\u00e2ncia sem ampliar a base de receitas, diante de custos operacionais elevados.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Em 2025, Tumblr mant\u00e9m 135 milh\u00f5es de usu\u00e1rios ativos e 360 milh\u00f5es de visitantes \u00fanicos por m\u00eas.<\/li>\n<li>A plataforma registra 12,8 milh\u00f5es de posts di\u00e1rios, receita de US$ 97 mil por m\u00eas e preju\u00edzo operacional de US$ 30 milh\u00f5es.<\/li>\n<li>Em 2018 o site tinha cerca de 521 milh\u00f5es de visitantes mensais; desde 2023 o tr\u00e1fego caiu pela metade.<\/li>\n<li>Matt Mullenweg, CEO da Automattic, classifica o investimento no Tumblr como maior fracasso ou oportunidade perdida.<\/li>\n<li>Hoje, o Tumblr representa 0,28% do mercado de redes sociais, diante de Facebook com 73,12% e Instagram com 5,28%.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":42837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Tumblr mant\u00e9m 135 milh\u00f5es de usu\u00e1rios ativos, mas registra preju\u00edzo anual de US$ 30 milh\u00f5es e receita de US$ 97 mil\/m\u00eas, com recuo de audi\u00eancia","footnotes":""},"categories":[41,1],"tags":[94,85,86,88,132,189],"class_list":["post-42836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-noticias","tag-economia","tag-inovacao","tag-internet","tag-negocios","tag-startups","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tumblr encolhe e gasta US$ 30 milh\u00f5es\/ano para 0,28% do setor - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tumblr encolhe e gasta US$ 30 milh\u00f5es\/ano para 0,28% do setor\" \/>\n<meta property=\"og:description\" content=\"Em 2025, Tumblr mant\u00e9m 135 milh\u00f5es de usu\u00e1rios ativos e 360 milh\u00f5es de visitantes \u00fanicos por m\u00eas. 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