{"id":461324,"date":"2026-05-13T05:36:42","date_gmt":"2026-05-13T08:36:42","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/"},"modified":"2026-05-13T05:36:42","modified_gmt":"2026-05-13T08:36:42","slug":"panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/economia\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/","title":{"rendered":"Panos Panay comenta rumores de novo Fire Phone da Amazon"},"content":{"rendered":"<p>Amazon n\u00e3o descarta a possibilidade de explorar um novo smartphone, mas afirma que esse n\u00e3o \u00e9 o objetivo principal no momento. A fala de Panos Panay, chefe de dispositivos e servi\u00e7os da empresa, ocorreu em meio a rumores sobre um aparelho com Alexa e IA codenome Transformer, que teria sido desenvolvido h\u00e1 mais de uma d\u00e9cada ap\u00f3s o fracasso do Fire Phone.<\/p>\n<p>Em entrevista ao Financial Times, Panay foi questionado se a Amazon planeja outro smartphone. Ele respondeu que esse n\u00e3o \u00e9 o foco atual, reconhecendo que h\u00e1 muitos rumores no ambiente. As declara\u00e7\u00f5es n\u00e3o caracterizam nega\u00e7\u00e3o clara, apenas sinalizam cautela.<\/p>\n<h3>Contexto de transforma\u00e7\u00e3o<\/h3>\n<p>O executivo refor\u00e7ou que a forma do smartphone est\u00e1 em transforma\u00e7\u00e3o constante e n\u00e3o deve desaparecer, mas passa por mudan\u00e7as significativas nas pr\u00f3ximas d\u00e9cadas. Segundo ele, o projeto Transformer pode n\u00e3o se limitar a um telefone tradicional, integrando novos conceitos de hardware.<\/p>\n<p>Sobre wearables e novas linhas de produtos, Panay mencionou que a empresa trabalha em diferentes formatos e que a proposta pode abranger dispositivos al\u00e9m dos smartphones. O passado da Amazon com o Fire Phone e a experi\u00eancia no lan\u00e7amento do Surface Duo, da Microsoft, influenciam a abordagem mais cautelosa da empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Panos Panay, chefe de dispositivos e servi\u00e7os da Amazon, disse ao Financial Times que a empresa \u201cn\u00e3o \u00e9 necessariamente\u201d planejar um smartphone, mas n\u00e3o negou totalmente o rumor.<\/li>\n<li>Circulam informa\u00e7\u00f5es de que a Amazon est\u00e1 desenvolvendo um telefone com Alexa e IA, conhecido como \u201cTransformer\u201d, mais de uma d\u00e9cada ap\u00f3s o cancelamento do Fire Phone.<\/li>\n<li>Panay afirmou que o objetivo de lan\u00e7ar um novo smartphone n\u00e3o est\u00e1 definido, mas que o formato de telefone continuar\u00e1 a evoluir nos pr\u00f3ximos dez anos.<\/li>\n<li>O projeto Transformer \u00e9 citado como buscando explorar tanto designs de smartphone quanto \u201ctelefones simples\u201d (dumbphones), com o assistente Alexa Plus central ao dispositivo.<\/li>\n<li>O executivo mencionou que h\u00e1 um novo conjunto de formatos para dispositivos com IA vest\u00edvel, por\u00e9m n\u00e3o parece disposto a lan\u00e7ar um smartphone tradicional novamente, citando experi\u00eancias passadas com o Fire Phone.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":461327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Panay afirma que n\u00e3o \u00e9 meta lan\u00e7ar novo smartphone, mas n\u00e3o nega possibilidade; mudan\u00e7as de formato e IA vest\u00edvel podem sinalizar dire\u00e7\u00e3o futura","footnotes":""},"categories":[41,594],"tags":[5664,395,5569,85,189,6277],"class_list":["post-461324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-empresas","tag-a-inteligencia-artificial","tag-amazon","tag-dispositivos","tag-inovacao","tag-tecnologia","tag-transformacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Panos Panay comenta rumores de novo Fire Phone da Amazon - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panos Panay comenta rumores de novo Fire Phone da Amazon\" \/>\n<meta property=\"og:description\" content=\"Panos Panay, chefe de dispositivos e servi\u00e7os da Amazon, disse ao Financial Times que a empresa \u201cn\u00e3o \u00e9 necessariamente\u201d planejar um smartphone, mas n\u00e3o negou totalmente o rumor. Circulam informa\u00e7\u00f5es de que a Amazon est\u00e1 desenvolvendo um telefone com Alexa e IA, conhecido como \u201cTransformer\u201d, mais de uma d\u00e9cada ap\u00f3s o cancelamento do Fire Phone. Panay afirmou que o objetivo de lan\u00e7ar um novo smartphone n\u00e3o est\u00e1 definido, mas que o formato de telefone continuar\u00e1 a evoluir nos pr\u00f3ximos dez anos. O projeto Transformer \u00e9 citado como buscando explorar tanto designs de smartphone quanto \u201ctelefones simples\u201d (dumbphones), com o assistente Alexa Plus central ao dispositivo. O executivo mencionou que h\u00e1 um novo conjunto de formatos para dispositivos com IA vest\u00edvel, por\u00e9m n\u00e3o parece disposto a lan\u00e7ar um smartphone tradicional novamente, citando experi\u00eancias passadas com o Fire Phone.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T08:36:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/18.210.195.80\/s.7ew10tin\/2026\/05\/DSCF4689.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Panos Panay comenta rumores de novo Fire Phone da Amazon\",\"datePublished\":\"2026-05-13T08:36:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/\"},\"wordCount\":225,\"publisher\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/18.210.195.80\/s.7ew10tin\/2026\/05\/DSCF4689.jpg\",\"keywords\":[\"a intelig\u00eancia artificial\",\"Amazon\",\"dispositivos\",\"inova\u00e7\u00e3o\",\"tecnologia\",\"transforma\u00e7\u00e3o\"],\"articleSection\":[\"Economia\",\"Empresas\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"http:\/\/18.210.195.80\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/\",\"url\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/05\/13\/panos-panay-comenta-rumores-de-novo-fire-phone-da-amazon\/\",\"name\":\"Panos Panay comenta rumores de novo Fire Phone da Amazon - 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