{"id":465077,"date":"2025-01-07T12:12:35","date_gmt":"2025-01-07T15:12:35","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/01\/07\/getty-images-e-shutterstock-se-fundem-para-criar-gigante-de-fotos-de-estoque\/"},"modified":"2025-01-07T12:12:35","modified_gmt":"2025-01-07T15:12:35","slug":"getty-images-e-shutterstock-se-fundem-para-criar-gigante-de-fotos-de-estoque","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/economia\/2025\/01\/07\/getty-images-e-shutterstock-se-fundem-para-criar-gigante-de-fotos-de-estoque\/","title":{"rendered":"Getty Images e Shutterstock se fundem para criar gigante de fotos de estoque"},"content":{"rendered":"<p>Getty Images e Shutterstock v\u00e3o se fundir, formando o que ser\u00e1 um gigante do conte\u00fado visual. O acordo de cerca de 3,7 bilh\u00f5es de d\u00f3lares foi anunciado nesta ter\u00e7a-feira. A fus\u00e3o ocorre em meio ao crescimento de ferramentas de IA que criam imagens a partir de texto.<\/p>\n<p>A opera\u00e7\u00e3o envolve as duas maiores plataformas de imagens licenciadas do mercado. Craig Peters, CEO da Getty Images, manter\u00e1 a lideran\u00e7a do grupo unido, ap\u00f3s a conclus\u00e3o do neg\u00f3cio. O conselho de administra\u00e7\u00e3o combinando ter\u00e1 membros de ambas as empresas, incluindo o CEO da Shutterstock, Paul Hennessy.<\/p>\n<p>Shutterstock seguir\u00e1 operando como um site separado, conforme informou a assessoria da Getty Images. A empresa unificada promete ampliar bibliotecas de imagens e ampliar cobertura de eventos, al\u00e9m de incorporar novas tecnologias para atender clientes.<\/p>\n<p>A movimenta\u00e7\u00e3o ocorre num momento de veicula\u00e7\u00e3o crescente de ferramentas de IA para gera\u00e7\u00e3o de imagens, impulsionando concorr\u00eancia com solu\u00e7\u00f5es de empresas como OpenAI, Google, Microsoft e Adobe. A Getty j\u00e1 lan\u00e7ou geradores de imagens treinados em seu cat\u00e1logo.<\/p>\n<p>No ano passado, a Getty expandiu sua atua\u00e7\u00e3o com plataformas de IA, incluindo integra\u00e7\u00e3o com iStock e parcerias para gerar imagens comercialmente seguras. A Shutterstock j\u00e1 assinou acordos de treinamento em IA com grandes players, segundo reportagens de mercado.<\/p>\n<p>A fus\u00e3o pode atrair escrut\u00ednio regulat\u00f3rio por quest\u00f5es de concorr\u00eancia. Analistas monitoram como autoridades avaliariam uma consolida\u00e7\u00e3o entre dois grandes fornecedores de imagens licenciadas. A rea\u00e7\u00e3o de governos pode influenciar o ritmo do acordo.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Getty Images e Shutterstock anunciaram fus\u00e3o avaliada em cerca de $3,7 bilh\u00f5es, visando fortalecer bibliotecas de imagens diante de ferramentas de IA para cria\u00e7\u00e3o de imagens.<\/li>\n<li>O acordo mant\u00e9m Craig Peters, CEO da Getty Images, na lideran\u00e7a do grupo resultante, com conselho formado por membros de ambas as empresas, incluindo o CEO da Shutterstock, Paul Hennessy.<\/li>\n<li>O objetivo \u00e9 ampliar conte\u00fado, cobertura de eventos e oferecer novas tecnologias para atender clientes com maior efici\u00eancia.<\/li>\n<li>A Shutterstock continuar\u00e1 como site separado ap\u00f3s a conclus\u00e3o da fus\u00e3o, conforme nota da Getty Images.<\/li>\n<li>A opera\u00e7\u00e3o ocorre em um momento de crescimento de ferramentas de IA para gera\u00e7\u00e3o de imagens, com empresas como OpenAI, Google, Microsoft e Adobe, j\u00e1 atuando nesse mercado.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":465080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Fus\u00e3o entre Getty Images e Shutterstock, avaliada em 3,7 bilh\u00f5es de d\u00f3lares, mira ampliar acervo de imagens diante do crescimento de ferramentas de IA geradoras","footnotes":""},"categories":[41,624],"tags":[3188,94,6037,105,88,189],"class_list":["post-465077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-negocios","tag-concorrencia","tag-economia","tag-fotografia","tag-inteligencia-artificial","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Getty Images e Shutterstock se fundem para criar gigante de fotos de estoque - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getty Images e Shutterstock se fundem para criar gigante de fotos de estoque\" \/>\n<meta property=\"og:description\" content=\"Getty Images e Shutterstock anunciaram fus\u00e3o avaliada em cerca de $3,7 bilh\u00f5es, visando fortalecer bibliotecas de imagens diante de ferramentas de IA para cria\u00e7\u00e3o de imagens. 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