{"id":656,"date":"2025-02-08T16:16:19","date_gmt":"2025-02-08T19:16:19","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2025\/02\/08\/liberated-brands-dona-de-quiksilver-e-billabong-solicita-falencia-nos-estados-unidos\/"},"modified":"2025-02-08T16:16:19","modified_gmt":"2025-02-08T19:16:19","slug":"liberated-brands-dona-de-quiksilver-e-billabong-solicita-falencia-nos-estados-unidos","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/economia\/2025\/02\/08\/liberated-brands-dona-de-quiksilver-e-billabong-solicita-falencia-nos-estados-unidos\/","title":{"rendered":"Liberated Brands, dona de Quiksilver e Billabong, solicita fal\u00eancia nos Estados Unidos"},"content":{"rendered":"<p>A <strong>Liberated Brands<\/strong>, propriet\u00e1ria das marcas Quiksilver, Billabong e Volcom, solicitou <strong>fal\u00eancia<\/strong> nos Estados Unidos, refletindo a crescente concorr\u00eancia de empresas de <strong>fast fashion<\/strong>. A empresa, que \u00e9 popular entre os praticantes de surf e skate, entrou com o pedido no estado de <strong>Delaware<\/strong> e planeja fechar suas lojas na Am\u00e9rica do Norte. Al\u00e9m disso, a Liberated anunciou a inten\u00e7\u00e3o de vender seus neg\u00f3cios internacionais, ap\u00f3s demitir cerca de <strong>1,4 mil funcion\u00e1rios<\/strong> e encerrar seus escrit\u00f3rios corporativos.<\/p>\n<p>Fundada em <strong>2019<\/strong>, a Liberated Brands surgiu ap\u00f3s a venda da Volcom para a <strong>Authentic Brands Group<\/strong>, que j\u00e1 havia adquirido outras marcas em dificuldades financeiras. No pedido de fal\u00eancia, a empresa listou passivos superiores a <strong>US$ 100 milh\u00f5es<\/strong> e garantiu um empr\u00e9stimo de <strong>US$ 35 milh\u00f5es<\/strong> para financiar o processo. A receita da Liberated cresceu de <strong>US$ 350 milh\u00f5es<\/strong> em 2021 para <strong>US$ 422 milh\u00f5es<\/strong> em 2022, impulsionada pela demanda durante a pandemia e pela aquisi\u00e7\u00e3o de novas licen\u00e7as.<\/p>\n<p>Apesar do crescimento em 2023, quando a Liberated passou a administrar mais marcas da Authentic, a situa\u00e7\u00e3o da empresa se deteriorou com o fim dos efeitos da pandemia e o aumento das taxas de juros. O CEO <strong>Todd Hymel<\/strong> destacou que, nos \u00faltimos 18 meses, os consumidores mudaram seus h\u00e1bitos de consumo, optando por produtos mais acess\u00edveis e de r\u00e1pida entrega oferecidos pelas grandes varejistas de fast fashion. Essa mudan\u00e7a impactou negativamente as vendas da Liberated, que se baseavam em um modelo de varejo sazonal.<\/p>\n<p>Em dezembro, a Authentic rescindiu a licen\u00e7a da Liberated para os neg\u00f3cios de atacado das marcas Volcom, RVCA e Billabong, devido \u00e0 falta de pagamento de royalties. Os direitos de licenciamento foram transferidos para novos operadores, conforme documentos judiciais. O caso agora est\u00e1 sendo analisado no <strong>Tribunal de Fal\u00eancias dos EUA<\/strong> para o Distrito de Delaware.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Liberated Brands, propriet\u00e1ria das marcas Quiksilver, Billabong e Volcom, solicitou fal\u00eancia nos Estados Unidos, refletindo a crescente concorr\u00eancia de empresas de fast fashion. A empresa, que \u00e9 popular entre os praticantes de surf e skate, entrou com o pedido no estado de Delaware e planeja fechar suas lojas na Am\u00e9rica do Norte. Al\u00e9m disso, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"- A Liberated Brands, dona de Quiksilver e Billabong, pediu fal\u00eancia no Delaware.\n- A empresa demitiu cerca de 1,4 mil funcion\u00e1rios e fechar\u00e1 lojas na Am\u00e9rica do Norte.\n- Com mais de US$ 100 milh\u00f5es em passivos, obteve um empr\u00e9stimo de US$ 35 milh\u00f5es.\n- A queda na demanda \u00e9 atribu\u00edda \u00e0 concorr\u00eancia com a fast fashion e alta de juros.\n- O CEO Todd Hymel destacou a mudan\u00e7a nos h\u00e1bitos de consumo nos \u00faltimos 18 meses.","footnotes":""},"categories":[41,1],"tags":[100],"class_list":["post-656","post","type-post","status-publish","format-standard","hentry","category-economia","category-noticias","tag-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Liberated Brands, dona de Quiksilver e Billabong, solicita fal\u00eancia nos Estados Unidos - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liberated Brands, dona de Quiksilver e Billabong, solicita fal\u00eancia nos Estados Unidos\" \/>\n<meta property=\"og:description\" content=\"A Liberated Brands, propriet\u00e1ria das marcas Quiksilver, Billabong e Volcom, solicitou fal\u00eancia nos Estados Unidos, refletindo a crescente concorr\u00eancia de empresas de fast fashion. 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