{"id":756907,"date":"2026-06-17T18:42:21","date_gmt":"2026-06-17T21:42:21","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/"},"modified":"2026-06-17T18:42:21","modified_gmt":"2026-06-17T21:42:21","slug":"tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/noticias\/economia\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/","title":{"rendered":"Tim Cook diz que gastos com RAM s\u00e3o insustent\u00e1veis e Apple aumentar\u00e1 pre\u00e7os"},"content":{"rendered":"<p>Apple sinaliza alta de pre\u00e7os para iPhone, iPad e Mac em fun\u00e7\u00e3o da escassez de mem\u00f3ria. A empresa planeja reajustes diante do aumento de custos com RAM e armazenamento, conforme entrevista ao Wall Street Journal.<\/p>\n<p>Tim Cook, CEO da Apple, afirmou que os aumentos de pre\u00e7o seriam inevit\u00e1veis e que a empresa busca mitigar os impactos para os consumidores, mas que a situa\u00e7\u00e3o se tornou insustent\u00e1vel para os fornecedores e a cadeia de suprimentos.<\/p>\n<p>A Apple j\u00e1 alterou a linha Mac neste ano, retirando o Mac Studio com 512 GB de RAM de venda e elevando o pre\u00e7o inicial do Mac Mini para 799 d\u00f3lares, ap\u00f3s remover a op\u00e7\u00e3o mais barata de 599 d\u00f3lares.<\/p>\n<p>Especialistas indicam que a press\u00e3o de demanda por mem\u00f3ria em grandes data centers de IA tem pressionado fornecedores, elevando custos de RAM e armazenamento em diversos produtos, incluindo consoles e notebooks.<\/p>\n<p>Com o aumento de custos na mem\u00f3ria, a Apple afirma que \u00e9 necess\u00e1rio que os pre\u00e7os e a oferta voltem a n\u00edveis mais est\u00e1veis para produtos de consumo, mesmo sem confirmar datas ou quais itens ser\u00e3o impactados.<\/p>\n<p>Estimativas do Wall Street Journal apontam que o pr\u00f3ximo iPhone 18 Pro poderia chegar a 1.299 d\u00f3lares, frente aos 1.099 d\u00f3lares do iPhone 17 Pro, caso o ajuste de pre\u00e7os seja aplicado de forma ampla.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Tim Cook afirma que a escassez de mem\u00f3ria torna os gastos com RAM \u201cinsustent\u00e1veis\u201d e que aumentos de pre\u00e7o s\u00e3o inevit\u00e1veis, com necessidade de retornar os pre\u00e7os e o fornecimento a n\u00edveis razo\u00e1veis.<\/li>\n<li>A Apple planeja eleva\u00e7\u00f5es de pre\u00e7o para iPhone, iPad e Mac, mas n\u00e3o informou quando nem quais modelos ser\u00e3o afetados.<\/li>\n<li>A empresa j\u00e1 deixou de vender o Mac Studio com 512 GB de RAM em mar\u00e7o e elevou o pre\u00e7o inicial do Mac Mini para US$ 799, ap\u00f3s retirar a op\u00e7\u00e3o mais barata de US$ 599.<\/li>\n<li>Analista sugeriu que a base de configura\u00e7\u00e3o do MacBook Neo poderia ser descontinuada, mantendo o modelo com 512 GB de armazenamento por US$ 699.<\/li>\n<li>A demanda por mem\u00f3ria por parte de grandes empresas de IA, combinada com a alta de custos de RAM e armazenamento, impulsiona aumentos de pre\u00e7o em dispositivos diversos; o WSJ estima que o iPhone 18 Pro poderia chegar a US$ 1.299.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":756915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Mercado aponta alta de pre\u00e7os da Apple diante da escassez de mem\u00f3ria; Tim Cook afirma que aumentos s\u00e3o inevit\u00e1veis e podem atingir iPhone, iPad e Mac","footnotes":""},"categories":[41,624],"tags":[94,2013,1538,85,5062,189],"class_list":["post-756907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-negocios","tag-economia","tag-industria","tag-informacao","tag-inovacao","tag-precos","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tim Cook diz que gastos com RAM s\u00e3o insustent\u00e1veis e Apple aumentar\u00e1 pre\u00e7os - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cook diz que gastos com RAM s\u00e3o insustent\u00e1veis e Apple aumentar\u00e1 pre\u00e7os\" \/>\n<meta property=\"og:description\" content=\"Tim Cook afirma que a escassez de mem\u00f3ria torna os gastos com RAM \u201cinsustent\u00e1veis\u201d e que aumentos de pre\u00e7o s\u00e3o inevit\u00e1veis, com necessidade de retornar os pre\u00e7os e o fornecimento a n\u00edveis razo\u00e1veis. A Apple planeja eleva\u00e7\u00f5es de pre\u00e7o para iPhone, iPad e Mac, mas n\u00e3o informou quando nem quais modelos ser\u00e3o afetados. A empresa j\u00e1 deixou de vender o Mac Studio com 512 GB de RAM em mar\u00e7o e elevou o pre\u00e7o inicial do Mac Mini para US$ 799, ap\u00f3s retirar a op\u00e7\u00e3o mais barata de US$ 599. Analista sugeriu que a base de configura\u00e7\u00e3o do MacBook Neo poderia ser descontinuada, mantendo o modelo com 512 GB de armazenamento por US$ 699. A demanda por mem\u00f3ria por parte de grandes empresas de IA, combinada com a alta de custos de RAM e armazenamento, impulsiona aumentos de pre\u00e7o em dispositivos diversos; o WSJ estima que o iPhone 18 Pro poderia chegar a US$ 1.299.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T21:42:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/18.210.195.80\/s.7ew10tin\/2026\/06\/257981_Techwoven_AJohnson_0002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Tim Cook diz que gastos com RAM s\u00e3o insustent\u00e1veis e Apple aumentar\u00e1 pre\u00e7os\",\"datePublished\":\"2026-06-17T21:42:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/18.210.195.80\/s.7ew10tin\/2026\/06\/257981_Techwoven_AJohnson_0002.jpg\",\"keywords\":[\"economia\",\"ind\u00fastria\",\"informa\u00e7\u00e3o\",\"inova\u00e7\u00e3o\",\"pre\u00e7os\",\"tecnologia\"],\"articleSection\":[\"Economia\",\"Neg\u00f3cios\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"http:\/\/18.210.195.80\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/\",\"url\":\"http:\/\/18.210.195.80\/noticias\/economia\/2026\/06\/17\/tim-cook-diz-que-gastos-com-ram-sao-insustentaveis-e-apple-aumentara-precos\/\",\"name\":\"Tim Cook diz que gastos com RAM s\u00e3o insustent\u00e1veis e Apple aumentar\u00e1 pre\u00e7os - 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