{"id":99112,"date":"2026-02-16T04:33:10","date_gmt":"2026-02-16T07:33:10","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/"},"modified":"2026-02-16T04:33:10","modified_gmt":"2026-02-16T07:33:10","slug":"poucos-usuarios-do-tiktok-nos-eua-desertaram","status":"publish","type":"post","link":"http:\/\/18.210.195.80\/negocios\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/","title":{"rendered":"Poucos usu\u00e1rios do TikTok nos EUA desertaram"},"content":{"rendered":"<p>A Sensor Tower publicou um relat\u00f3rio sobre a recente aquisi\u00e7\u00e3o de ativos do TikTok nos EUA pela USDS. Segundo a an\u00e1lise, a transi\u00e7\u00e3o registrou entraves iniciais, mas manteve a base de usu\u00e1rios est\u00e1vel.<\/p>\n<p>A leitura indica que a maioria dos usu\u00e1rios norte-americanos continuou ativa, mesmo com ajustes que acompanharam a mudan\u00e7a de propriet\u00e1rios. A expectativa \u00e9 de que as mudan\u00e7as administrativas n\u00e3o tenham impactado significativamente o engajamento.<\/p>\n<p>Quem est\u00e1 envolvido: a plataforma TikTok, a entidade associada \u00e0 USDS e a empresa de pesquisa Sensor Tower. A transi\u00e7\u00e3o ocorreu no contexto americano, ap\u00f3s a formaliza\u00e7\u00e3o da aquisi\u00e7\u00e3o.<\/p>\n<p>Quando e onde: os dados referem-se \u00e0 semana de 19 a 25 de janeiro, nos Estados Unidos. O estudo compara o desempenho com o per\u00edodo anterior ao an\u00fancio da aquisi\u00e7\u00e3o.<\/p>\n<p>Por qu\u00ea: o objetivo da opera\u00e7\u00e3o \u00e9 alinhar a gest\u00e3o do aplicativo \u00e0s pol\u00edticas e padr\u00f5es regulat\u00f3rios dos EUA, mantendo a base de usu\u00e1rios, mas envolvendo ajustes no algoritmo e nas pr\u00e1ticas de modera\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Um relat\u00f3rio da Sensor Tower indica que a aquisi\u00e7\u00e3o pelos novos propriet\u00e1rios nos EUA manteve a maioria dos usu\u00e1rios.<\/li>\n<li>Apesar de um come\u00e7o conturbado e de preocupa\u00e7\u00f5es com os novos donos, o engajamento n\u00e3o caiu significativamente.<\/li>\n<li>A m\u00e9dia de usu\u00e1rios ativos di\u00e1rios nos EUA ficou est\u00e1vel, em torno de noventa e cinco por cento, em compara\u00e7\u00e3o com a semana de de dezenove a vinte e cinco de janeiro.<\/li>\n<li>O estudo analisa a transi\u00e7\u00e3o de propriedade e o efeito sobre o uso di\u00e1rio, sem grandes quebras no acesso.<\/li>\n<li>Os dados sugerem alta reten\u00e7\u00e3o de usu\u00e1rios durante o per\u00edodo de transi\u00e7\u00e3o.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":99113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Usu\u00e1rios dos EUA permaneceram est\u00e1veis ap\u00f3s a troca de propriet\u00e1rios, mantendo cerca de 95% da base di\u00e1ria em rela\u00e7\u00e3o \u00e0 semana anterior","footnotes":""},"categories":[594,624],"tags":[1082,2660,1538,95,248,189],"class_list":["post-99112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-negocios","tag-empresas","tag-eua","tag-informacao","tag-redes-sociais","tag-regulacao","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Poucos usu\u00e1rios do TikTok nos EUA desertaram - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poucos usu\u00e1rios do TikTok nos EUA desertaram\" \/>\n<meta property=\"og:description\" content=\"Um relat\u00f3rio da Sensor Tower indica que a aquisi\u00e7\u00e3o pelos novos propriet\u00e1rios nos EUA manteve a maioria dos usu\u00e1rios. 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Os dados sugerem alta reten\u00e7\u00e3o de usu\u00e1rios durante o per\u00edodo de transi\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/18.210.195.80\/negocios\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-16T07:33:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/18.210.195.80\/s.7ew10tin\/2026\/02\/verge-placeholder_f212b3-63.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/18.210.195.80\/negocios\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/18.210.195.80\/negocios\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"Poucos usu\u00e1rios do TikTok nos EUA desertaram\",\"datePublished\":\"2026-02-16T07:33:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/18.210.195.80\/negocios\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/\"},\"wordCount\":188,\"publisher\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/18.210.195.80\/negocios\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/18.210.195.80\/s.7ew10tin\/2026\/02\/verge-placeholder_f212b3-63.jpg\",\"keywords\":[\"empresas\",\"EUA\",\"informa\u00e7\u00e3o\",\"redes sociais\",\"regula\u00e7\u00e3o\",\"tecnologia\"],\"articleSection\":[\"Empresas\",\"Neg\u00f3cios\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"http:\/\/18.210.195.80\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/18.210.195.80\/negocios\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/\",\"url\":\"http:\/\/18.210.195.80\/negocios\/2026\/02\/16\/poucos-usuarios-do-tiktok-nos-eua-desertaram\/\",\"name\":\"Poucos usu\u00e1rios do TikTok nos EUA desertaram - 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